STEPout: WEBINARS BY EXTERNAL GUEST SPEAKERS - 2004

JULY 20, 2004 - ARCHIVED SESSION

Certify your Sales Force: Labatt Breweries Case Study
Ellen Bear, Vice President, Learning Solutions, Perforus Group, Inc.

Three years ago, Labatt Breweries of Canada had a vision: to certify all members of their national sales force. Their goal was to build the best sales team in the industry, bar none. Today, Labatt's vision is becoming a reality. The Labatt Sales Certification Program was launched nationally in January and today, almost 40% of the sales force has been certified. In this session, you will discover, first-hand, how to plan and implement a certification program. We'll take an honest look at what worked and what didn't at Labatt. More specifically, you will learn how to:

• develop a plan for certification
• establish challenging certification requirements
• motivate participation
• manage and maintain the certification process

AUGUST 25, 2004 - ARCHIVED SESSION

Organizational Politics: Positive Strategies for Turbulent Times
Ronnie Kurchner-Hawkins, Kurchner-Hawkins Associates (Click here for brief bio in PDF format.)

Turbulent times can create cutthroat political situations for training and development professionals. You don't have to give in to the "dark side." Positive political action can provide us with long-term organizational support and opportunity. Two tools will be presented that support playing the political game positively, "The Mindset Shift Continuum" and "The Political Strategy Model." The "Mindset Shift Continuum" will guide participants as they evaluate their own reactions to their political landscape, whether mine fields or green fields. The Political Strategy Model(PSM) will help participants balance ethical considerations with business needs and client learning requirements when determining the best approach for responding to political situations.

Participants will leave this session with the knowledge and skills that will help them effectively and positively address the intensified political tensions that arise in these turbulent times.

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OCTOBER 14, 2004 - Thursday - 4:00 pm, Eastern Daylight Time - 1 Hour Duration

Models for Building a Learning Infrastructure
Harry Wittenberg, Senior Manager, Learning Technologies - The CELL Group, Genentech

Harry will define the elements of a learning infrastructure, at the core of which are three components: Technology (platforms such as WIN/Mac/LINUX, core technologies, web services, and applications services); Services (information architecture, instructional design, media services, and QA/usability); and People (instructional designers, media producers, graphic artists, programmers, and project managers). Then he'll work through models for documenting the elements of a learning infrastructure and selecting media based on learning objectives. Finally, Harry will describe how to incorporate the models into a larger strategic plan.

Harry has over 20 years experience in education, training, and learning technologies. Before joining Genentech, he worked for ROLM, Apple Computer, Cisco Systems, Simon and Schuster, and Charles Schwab. Harry has been a presenter at World Internet Center, Corporate University Exchange, ASTD TechKnowledge, and Adjunct Professor, Graduate Program in Instructional Technology, San Francisco State University. He is a STEP alumnus, having represented both Apple and Charles Schwab.

Sorry, we do not have an archive of this session. However, you may DOWNLOAD Harry's slides.

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NOVEMBER 17, 2004 - ARCHIVED SESSION

Quick, Show Me Your Value!: How to Talk to Your CEO or CFO About the Value You Bring to the Organization
Theresa L. Seagraves

Theresa is the author of "Quick! Show Me Your Value: A Trainer's Guide to Communicating Value and Connecting Learning and Performance to the Bottom Line." Theresa's book helps trainers and human resource professionals translate from the familiar language of performance to their executive's language of finance. The book is endorsed by renowned industry ROI and training experts and noted for introducing a new value communication model to the training and human resources industries. Theresa is a member of the American Society for Training and Development's ROI Network Advisory Council for the 2006 North American and European ROI Network conferences. For a more extensive biography, click here.

During this STEP webinar, Theresa will show participants how to translate the value of what they do into clear, concise and powerful financial statements that will catch the attention of their executives. Participants will discover some hidden assumptions that executives may be making about their value and will see how to keep their value connected to executive's top priorities during each quarter in a fiscal year. Join us for an enlightening session that will add more power to the impression you make at the executive table.

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